Brand Guide · Season Two · 2026

THE TVPOLICE

The Mentalist Re-Watch Podcast

Fighting crime, one ep at a time.

REC · TVP-HQwww.thetvpolice.com

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The Brand

The TV Police is a Mentalist re-watch podcast hosted by Owain Yeoman & Tim Kang — Agents Wayne Rigsby and Kimball Cho of the CBI — reopening every case one red-blooded episode at a time. The Season 2 identity is a high-end surveillance / interrogation system: monochrome black, one decisive caution-yellow, a bronze detective badge, and the unmistakable Red John blood-smiley. It should feel like premium true-crime television — Netflix, not homemade.

Positioning

Two of the show's own detectives reopen the files. Insider stories, on-set secrets, and the theories fans never stopped debating — with the production value of the network that made it.

Voice & Tone

Funny first — warm, quick, self-deprecating humour.
Familial — two best friends who played best friends on screen. That real chemistry is the show.
Deadpan and confident, with a little noir.
Case-file language: evidence, exhibits, suspects, verdicts.
Dry wit over hype — we're the police, not telemarketers.
Always spoiler-safe on Red John's identity.

The Numbers

#1 on Apple Podcasts · Multiple #1 TV & Film rankings internationally · Charted in 61 countries · 1M+ combined streams · 500K+ on YouTube · 50K+ subscribers across Instagram, TikTok, YouTube & X · 4.9/5 listener rating.

REC · CAM 01The TV Police — Brand Guide

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Logo & Badge

The primary mark is the bronze detective badge. The wordmark ("THE TV" in cloud-white over "POLICE" in caution-yellow) is the type lock-up. The Red John blood-smiley is the signature accent — used sparingly, never as the primary logo.

Primary Badge · use on dark. Keep clear space ≥ 25% of badge height on all sides.

THE TV
POLICE

Wordmark · Archivo Expanded 900. "POLICE" always caution-yellow.

Red John blood-smiley — accent & easter-egg only. Never recolor.

Do

Place the badge on black / very dark imagery.
Keep the wordmark two-tone (white + yellow).
Give the mark room to breathe.

Don't

Recolor the badge or add gradients.
Stretch, rotate or add drop-shadows to the wordmark.
Put the smiley on a light background or as the main logo.

REC · CAM 0102 · Logo & Badge

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Colour

Monochrome black is the system. One caution-yellow does the accent work. Red is reserved for alerts and the Red John motif. Bronze belongs to the badge only.

Caution Yellow

#F5C518

Primary accent · CTAs · wordmark "POLICE"

Yellow Dim

#C9A11A

Hover / pressed states

Antique Bronze

#A9803F

Badge finish only

Alert Red

#FF453A

REC dot · live · warnings

Blood Red

#C1121F

Red John smiley & threads

Ink Black

#0A0B0D

Primary background

Carbon

#14161C

Panels / cards

Cloud

#F3F5F8

Primary text · "THE TV"

Muted

#9AA5B2

Secondary text

Caution-tape pattern · 45° · #0A0B0D + #F5C518 · used for rules, dividers & kickers.

REC · CAM 0103 · Colour

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Typography

Three typefaces, each with one job. All are free (Google Fonts), so the system travels anywhere.

Display · Headlines & Wordmark

Archivo Expanded

Weights 700 / 800 / 900UPPERCASETracking −1%

Fighting Crime One Ep At A Time

Body · Reading text

Manrope

Weights 400 / 500 / 600 / 700Sentence caseLine-height 1.6

Two of the show's own detectives reopen every case — the set stories, the theories, the evidence. All of it, on the record.

Mono · Labels, data & UI

IBM Plex Mono

Weight 500UPPERCASETracking +14–24%

Case · #TVP-S2E01 · REC · TVP-HQ · ISO 800

REC · CAM 0104 · Typography

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Deployment Kit

Every external-facing asset, ready to post. Click any tile to download the full-res file (or right-click → copy). Always place on dark — never on white.